"We recall 35% of what they smell, compared with only 5% of what they see, 2% of what they hear, and 1% of what they touch.”

Maison 21G’s Scent Creation Process

Your dedicated team of scent experts at Maison 21G, led by our founder, will guide you through the comprehensive journey of crafting your exclusive signature scent. The process involves the following meticulously designed steps:

1 - Consultation

In this foundational phase, we encourage you to articulate the essence of your brand, encompassing the brand’s aspirations, heritage, and cultural origins. This is a crucial step where you share the unique story and values that define your brand. Crafting your signature scent is a deeply personalized process, recognizing that no two brands are identical. Additionally, we welcome your input regarding specific ingredients and any desired emotional ambiance you wish to evoke through your fragrance creation, such as relaxation, calm, energy, or focus.

Leveraging these valuable insights, our experts will meticulously curate an initial selection of simple scent accords. These accords are thoughtfully chosen to encapsulate the core essence of your brand and align seamlessly with your vision, ensuring that the resulting fragrance is a true reflection of your brand identity. You can share it through a call or email with us.

2 - Scent Discovery

Taking the initial company brief in mind, our dedicated team of scent designers will arrange a personalised meeting with you, either in person at one of our boutiques or via conference call, to begin the journey of ingredient exploration. During this session, we will delve into your ingredient preferences, identifying those that resonate with your brand and evoke the desired emotions, thereby forging a meaningful connection to your brand.

This collaborative meeting will enable us to pinpoint the essential ingredients that will serve as the cornerstone of your formula. Subsequently, our founder will commence the meticulous assembly of your bespoke formula in her laboratory, blending your chosen ingredients with precision while honouring your brand's DNA.

*For international brands, we offer shipping services to deliver the items to you

3 - Scent Exploration & Finalization

Your first scent signature trials will be curated by our scent designer or founder and either presented to you in person or sent to you for review. This stage invites your valuable feedback, allowing for any necessary adjustments to be made. We will provide a selection of at least three to five distinct signature scents, encouraging you and your team to engage deeply in the olfactory creative experience.

Upon receiving your insightful comments, our founder will meticulously refine your fragrance signature through one or two additional rounds of modifications. This iterative process ensures that the final product is a perfect reflection of your brand's essence. Typically, with your active involvement and precise feedback, this phase progresses swiftly, culminating in a bespoke scent that truly embodies your brand's identity.

*Allow us approximately two weeks for the delivery of your initial scent trials

4 - Design & Packaging

Our talented team of creative designers and sourcing specialists is dedicated to offering a diverse range of bottle sizes and bespoke packaging designs that are meticulously tailored to your specific preferences, graphic guidelines, and company logo. We manage every facet of your product's journey with the utmost precision and care, including sourcing, prototyping, full-scale production, and global delivery, ensuring stringent quality control at every stage.

Our factory proudly holds ISO 22716 certification, reflecting our commitment to maintaining the highest standards of manufacturing excellence. Additionally, we possess the necessary worldwide licenses to transport hazardous goods, including perfumes, candles, and home scents, ensuring we can deliver your products safely and efficiently to most destinations around the globe. This comprehensive service guarantees that your brand's unique essence is perfectly captured and presented, no matter where you are in the world.

*Timings are subjective to scope of design and product type

5 - Delivery

At Maison 21G, we pride ourselves on our commitment to meeting timelines and providing prompt updates throughout the entire process. Our dedicated team ensures that every project progresses smoothly and efficiently, with regular communication to keep you informed at every stage. We prioritize delivering your products on schedule without compromising on quality, implementing rigorous quality checks to maintain our high standards. This meticulous attention to detail and adherence to timelines ensures that your brand receives the highest level of service and excellence, from concept to delivery.

Ready to create Your Custom Branded Scent With Maison 21G?
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