Charles and Keith
Fragrance of fashion: Maison 21G's bespoke scent design for Charles and Keith
Elevating Customer Experience
Charles and Keith have partnered with Maison 21G to design a signature scent for their boutiques worldwide, aiming to elevate their brand image and create a unique, memorable impression for every customer. This exclusive fragrance, aligned with the brand's values and crafted from the finest natural ingredients, is subtly diffused throughout each store using discreet machines and dry diffusion technology, enhancing the luxurious and sophisticated atmosphere.
Muguet
Muguet (Lily of the Valley) exudes a delicate, fresh floral aroma with sweet, green notes, evoking a sense of purity and springtime freshness.
Vetiver
Vetiver offers a deep, earthy fragrance with woody and smoky undertones, creating a grounding and sophisticated scent.
Crafted Signature Scent
Each element of the scent created by Maison 21G's founder aligns with Coach's core values of authenticity, innovation, and relevance. Patchouli provides a rich, earthy note that embodies the brand's authentic and grounded nature. Cashmere Wood adds a luxurious, sophisticated touch, reflecting Coach's dedication to quality and elegance. Ambergris introduces a layer of depth and opulence, symbolizing the brand's innovative spirit. Ocean notes bring a refreshing and modern twist, echoing Coach's dynamic and evolving identity.
The signature scent for Charles and Keith, crafted by Maison 21G, blends Muguet, Vetiver Heart Oil, and Sandalwood Oil, embodying the brand's elegance, sophistication, and modernity. Muguet's fresh crisp floral notes evoke timeless modern style, Vetiver adds depth and elegance, while Sandalwood's warmth provides a luxurious finish. This fragrance enhances the boutique atmosphere, creating a memorable and inviting experience.
Scent Application
The Charles and Keith scent is diffused using the MAISONAIRLITE M1600 in the AC system, ensuring a harmonious aroma throughout the store. Additionally, the MAISONAIRWAVE M300 machines are strategically placed at key touchpoints, such as the entrance, to provide a scent boost. This setup uses two-fluid atomization technology, creating a consistent and immersive ambiance.
MAISONAIRLITE M1600 for Large Spaces
MAISONAIRWAVE M300 for Medium Spaces
Partnering with Maison 21G to create our signature scent has truly transformed our boutiques. The fragrance, blending Muguet, Vetiver Heart Oil, and Sandalwood Oil, perfectly captures our brand's elegance and sophistication. Customers immediately notice and appreciate the inviting, luxurious atmosphere it creates. This unique scent experience not only enhances their shopping journey but also deepens their connection to Charles and Keith, making every visit memorable. Maison 21G's expertise has been invaluable in elevating our brand presence globally.
— Customer Experience Manager, Charles & Keith
