Coach Play
The immersive olfactive Coach Play flagship and coffee experience
Elevating Customer Experience
For Coach's first new flagship store in Singapore, housed in a historic shophouse, we crafted a bespoke scent that aligns perfectly with their brand values. The fragrance, reflecting Coach's timeless elegance, luxury lifestyle, and modern innovation, spans three floors. The store features a sophisticated scent diffusion system integrated into the air conditioning, providing a soft, harmonious fragrance adjustable via Bluetooth by their staff. Additionally, two scent diffusion machines at the entrance captivate passersby, drawing them into Coach's world of fashion with an inviting aroma. This bespoke scent experience enhances the store's ambience, creating a memorable, immersive journey for every visitor. The reception from customers was so positive that Coach decided to extend this unique olfactive experience to all their new flagship store openings in Asia.
Ambergris
Ambergris adds a touch of luxury and depth.
Ocean
Refreshing ocean notes bring a sense of modernity and dynamic energy.
Crafted Signature Scent
Each element of the scent created by Maison 21G's founder aligns with Coach's core values of authenticity, innovation, and relevance. Patchouli provides a rich, earthy note that embodies the brand's authentic and grounded nature. Cashmere Wood adds a luxurious, sophisticated touch, reflecting Coach's dedication to quality and elegance. Ambergris introduces a layer of depth and opulence, symbolizing the brand's innovative spirit. Ocean notes bring a refreshing and modern twist, echoing Coach's dynamic and evolving identity.
This harmonious blend not only enhances the immersive customer experience in Coach's flagship store but also symbolizes the brand's commitment to innovation and excellence in design.
Scent Application
The Coach scent is diffused using the MAISONAIRLITE M1600 in the AC system, ensuring a harmonious aroma throughout the store. Additionally, the MAISONAIRWAVE M300 machines are strategically placed at key touchpoints, such as the entrance, to provide a scent boost. This setup uses two-fluid atomization technology, creating a consistent and immersive ambiance.
MAISONAIRWAVE M300 for Medium Spaces
MAISONAIRLITE M1600 for Large Spaces
Scent & Sip: Atelier de Création and Cocktail Pairing Event for Store Launch
Maison 21G organized an Atelier de Création and scent pairing cocktail event for the store launch. This immersive and fun experience allowed guests to explore the art of fragrance creation while enjoying expertly paired scents and cocktails, adding a unique and engaging touch to the celebration.
Partnering with Maison 21G has been a transformative experience for Coach. Their expertise in crafting our unique signature scent has truly elevated the ambience of our flagship store. Their immersive scent diffusion system, easy to use for our staff with its Bluetooth control, gives us total autonomy. The Atelier de Création and scent pairing cocktail event at our store opening created unforgettable experiences for our customers, KOLs, and journalists. This collaboration has significantly enhanced our brand presence and customer engagement, setting a new standard for luxury retail.
— Trevor Wagstaffe, Retail Director, Coach South East Asia
