Franck Muller
A symphony of time and scent: Franck Muller and Maison 21G's exclusive collaboration
Franck Muller, renowned for its exquisite watchmaking and innovative designs, is collaborating with Maison 21G, the leader in bespoke perfumery, to create an exclusive scent signature and offer VIP Atelier de Creation experiences in their boutiques. This partnership merges Franck Muller's mastery in horology with Maison 21G's expertise in fragrance creation, crafting a unique sensory experience for their clientele.
Hypnotic herb
Hypnotic herb provides a captivating, aromatic fragrance with fresh, green, and slightly minty notes, creating a sense of soothing and discovery.
Sandalwood
Sandalwood offers a smooth, creamy fragrance with warm, woody undertones, creating a sense of tranquility and timeless elegance.
Crafted Signature Scent
The signature scent for Franck Muller, crafted in collaboration with Maison 21G, embodies the brand's values of sophistication, innovation, and timeless elegance. This exquisite fragrance opens with the captivating allure of Hypnotic Herb, creating an intriguing first impression. The heart of the scent reveals the earthy richness of Vetiver Oil and Sandalwood Oil, adding depth and a sense of grounding. Finally, the base notes of Amber provide a warm, luxurious finish that lingers a sensual and addictive touch. This harmonious blend creates a unique and memorable olfactory experience, perfectly reflecting Franck Muller's dedication to excellence and artistry.
Scent Application
The signature scent diffused throughout Franck Muller's boutique creates an irresistibly inviting and luxurious atmosphere, elevating the customer experience to new heights. This captivating fragrance enchants visitors, drawing them in and encouraging them to linger, as it evokes a timeless elegance and unparalleled comfort. The exquisite olfactory journey deepens customer engagement, leaving an indelible and memorable impression of their visit. Ultimately, this masterful scent diffusion fosters a unique and deeply fulfilling emotional connection with the Franck Muller brand.
Bespoke Franck Muller Signature Scent
Personalized VIP Experience: Franck Muller & Maison 21G's Exclusive Bespoke Perfume Atelier
Experience the pinnacle of luxury with Franck Muller and Maison 21G's Exclusive Bespoke Perfume Atelier. On the weekend, VIP customers indulge in a one-on-one consultation in Franck Muller boutiques with a Maison 21G scent designer, who crafts a unique fragrance tailored just for them. This personalized session begins with an intimate conversation to understand their preferences, followed by the creation of a bespoke scent using the finest natural ingredients, blended right in front of their eyes. This unique experience not only enhances the watch consultation with added personalization but also deepens the connection with the Franck Muller brand, making customers feel truly valued and understood. The luxurious, tailored fragrance leaves a lasting impression, perfectly complementing Franck Muller's exquisite timepieces and encouraging further engagement and increased unique limited edition of watch sales.
Our collaboration with Maison 21G has elevated our boutiques to new heights. The bespoke scent design enhances our luxurious atmosphere, while the personalized Atelier de Creation for VIP guests has been a standout success. Clients love the one-on-one fragrance consultations, deepening their connection with Franck Muller. This unique experience not only enriches their visit but also significantly boosts our sales of exceptional limited edition watches. Maison 21G's expertise has truly transformed our customer engagement.
— Retail Director, Franck Muller
