WHY MAISON 21G?

There are 8 billion of you on the planet, each with your own personality, memories, style, skin chemistry and olfactive preferences. Our vision is to create the first collaborative perfumery house, a MAISON de CREATION, where personalization, education, creativity, and sustainability are at the heart of everything we do, allowing you to express yourself through scents.

Imagine a bottle of perfume that encapsulates the SCENT OF YOUR SOUL, said to weigh 21 GRAMS! Join our scent revolution and discover a new world of bespoke perfumery: one that you design, one that smells exactly as you desire, and one that is 100% yours and sustainable.

YOUR SCENT, YOUR STYLE.

OUR FOUNDER

Johanna Monange is a highly experienced scent designer and creative director in the perfume industry, boasting over two decades of expertise working for the most renowned fragrance houses like Firmenich and IFF. She has played a vital role in the creation of worldwide bestsellers, including La Vie est Belle by Lancôme, One Million by Paco Rabanne, Aqua di Gioia by Armani, Flower Bomb and Spice Bomb by Viktor & Rolf, and many others.

Driven by her passion for creativity and co-creation, Johanna founded Maison 21G in 2020. Her vision is to democratize the creation of unique scents, providing individuals and brands the opportunity to craft their own signature fragrances with their favorite natural ingredients and extend them into various scented bespoke objects.

With Maison 21G, she breaks conventions and eliminates all perfumery intermediaries. She connects you directly with Haute Couture perfumery oils, allowing you to create your own perfumes.

Johanna loves and respects nature, empowering you to blend your own scents using only clean, vegan, and sustainably sourced ingredients that are healthy for your skin and the planet.

WE ARE REWRITING THE RULES OF PERFUMERY - BY PUTTING YOU IN CHARGE.

DIRECT ACCESS TO CREATION
Giving you access to natural, potent, and high-quality perfume essence... and complete freedom to express your unique scent style.
PUTTING YOU IN CONTROL
Our AI-Powered app will guide you in your creation, harmonising your personality to your favourite scents.
CLEAN EAU DE PARFUM
All our perfumes contain 21% perfume concentrate - one of the highest in the industry. 100% cruelty-free, no preservatives, GMO, CRM, phthalates, or paraffin.
HAUTE COUTURE NATURAL ESSENCES
All scents designed around iconic natural ingredients, and can be blended in any combination to stand out from the crowd.

WORLD-RENOWNED PERFUMERS AT YOUR SERVICE

Partnering with the most acclaimed French and international ‘Noses’ from IFF, Maison 21G Paris takes flawless natural ingredients compositions, weaving them into rare scents accessible to all.

Born in extraordinary lands and imbued with passion, our outstanding 35 perfume essences are the result of the craftsmanship of highly creative French master perfumers Dominique Ropion, Anne Flipo, Nicolas Beaulieu, Juliette Kareuglouzou, Florent Di Marino, Avinash Mali, and Pascal Gaurin. Finesse, precision, elegance, and singularity have given life to Haute Couture compositions for you to blend. Guided by our Maison scent expertise and smart AI, you are empowered and invited to pair these divine essences to bring each of your olfactive desires to life.

FOLLOW US ON SOCIAL MEDIA

Subscribe to our YouTube channel, follow us on Instagram, and read our Blog. We'd love to share our knowledge and introduce a scent revolution into your world.

A CAREER WITH MAISON 21G

JOIN OUR TEAM

Are you an innovative talent with a pioneering spirit? Do you dream of a unique professional career where you can make an impact with what you do? If you are a creative, agile, passionate, hard worker with an entrepreneurial mindset, we want you! Come and join our scent revolution - we promise intensity, fun, and a whole new world to discover.

Explore Open Roles