Our story

Why Maison 21G?

Maison means “Home” in French, and 21G refers to the weight of our soul - exactly 21 grams. Blended together, we became the home of fine perfumes, empowering you to design fragrances that reflect your unique personality. A perfume made by You, for You.

scent Designers
natural essences
Perfume Creations


Your scent is a tool of seduction, the key to confidence in each moment of life, and the essence of your soul, said to weigh exactly 21 grams.

At Maison 21G, we believe that the scent of your soul should be unique as you are. We curate the finest natural essences and share our creative knowledge to encapsulate the scent of what makes you shine.

A different approach to luxury perfume

Direct access to creation
Giving you access to natural, potent, and high-quality perfume essences... and complete freedom to express your unique scent style.
Putting you in control
Our AI-Powered app will guide you in your creation, harmonising your personality to your favourite scents.
Clean Eau de Parfum
All our perfumes contain 21% perfume concentrate - one of the highest in the industry. 100% cruelty-free, no preservatives, GMO, CRM, phthalates, or paraffin.
Haute couture natural essences
All scents are designed around iconic natural ingredients, and can be blended in any combination to stand out from the crowd.

Our commitment

To High Quality

All our eau de parfum contains 21% of perfume concentrate – the highest in the industry.

To Your Personality

You decide which essences go into your perfume and how you want to personalise the bottle.

To The Planet

We use only vegan, sustainably-sourced natural ingredients and reusable plastic-free packaging.

To your health

Thanks to the high level of natural oils, our perfumes offer health benefits for body and soul.



Our Founder

Maison 21G, created in 2020, arose from Johanna Monange’s passion and 20 years of experience working alongside renowned brands and perfumers as a scent designer and a creative director in Paris, New York, Beijing, and Singapore. She has played a vital role in the creation of worldwide bestsellers, including La Vie est Belle by Lancôme, One Million by Paco Rabanne, and Aqua di Gioia by Armani.

Johanna found herself increasingly exhausted from watching this beautiful industry losing its soul and settling for one-size-fits-all scents, with less and less quality and character across the board. So, for the first time in perfumery, she decided to break convention by putting you in direct contact with Haute Couture natural essences and the creative process behind the world's finest perfumes.

Johanna aspires to find the right scent for each individual, uniquely suited to their personality: a fragrance that enables them to fulfil all their intimate desires in life. You are now empowered to blend your very own perfume, using only clean, vegan and sustainable products, healthy for your skin and mood. All our bottles are refillable and our packaging is plastic-free - join us in creating a cleaner, greener perfume industry for a brighter, better future.

World renowned master perfumers

Partnering with the most acclaimed French and international ‘Noses’ from IFF, Maison 21G Paris takes flawless natural ingredients compositions, weaving them into rare scents accessible to all.

Born in extraordinary lands and imbued with passion, our outstanding 35 perfume essences are the result of the craftsmanship of highly creative French master perfumers Dominique Ropion, Anne Flipo, Nicolas Beaulieu, Juliette Kareuglouzou, Florent Di Marino, Avinash Mali, and Pascal Gaurin. Finesse, precision, elegance, and singularity have given life to Haute Couture compositions for you to blend. Guided by our Maison scent expertise and smart AI, you are empowered and invited to pair these divine essences to bring each of your olfactive desires to life.

Bespoke perfumery scent discovery box
Bespoke perfumery scent discovery box

Meet Our Team

Who we are

Maison 21G Paris' origins began with a visionary creative: Johanna Monange, a fearless businesswoman who crossed her paths with her fellow adventurous, passionate, and entrepreneurial French compatriots - Maxime, Dylan, and Ghita - alongside the rest of their fellow pioneers. Promptly joined by some of the finest international experts the industry has to offer, this inclusive and diverse team has refined the perfect bespoke olfactive journey.

Our Values

Just like a fine perfume, a company's culture is a multi-layered phenomenon; one which constantly evolves to face up to new challenges. The culture and values which sit at the heart of Maison 21G Paris do more than catalysing our development, and they go beyond mere words and ideas. They provide our Maison with a foundation from which to grow, and they lay out a reliable path on which to walk, progress, and innovate. Today, we have defined our 10 cores values:

Constant learning, Inclusion, Transparency, Courage, Determination, Customer and Team Happiness, Respect for Nature, Innovation, Excellence and Collaboration are the values we live and breathe each day.

A career with Maison 21g

Join Our Team

If perfumery talk excites you like nothing else, we want you in our team. Set your passion free and join us in our bespoke perfumery revolution.

Explore Open Roles