Accor-Woori
Sensory excellence: Accor live limitless & Woori card partnership
Unveil Co-Branded Credit Cards in South Korea with a Unique Olfactive Experience
This collaboration between Woori Credit Card and Accor revolutionized the customer experience, setting new standards for seamless and rewarding travel. Maison 21G was invited to enhance this partnership with a unique sensorial experience l launch. We crafted 20,000 exclusive discovery sets, each containing a unique 30ml bespoke branded scent, the stylish credit card, and a manual detailing all the card's advantages. This experiential olfactive launch, a first in the credit card world, set the tone for this innovative release and enhanced the promise to redefine travel with limitless benefits and experiences.
Tea
Tea offers a subtle, soothing fragrance with gentle herbal and slightly woody notes, creating a trusted and refreshing atmosphere.
Muguet
Muguet (Lily of the Valley) exudes a delicate, fresh floral aroma with sweet, green notes, evoking a sense of purity and springtime freshness.
Crafted Signature Scent
We crafted the bespoke scent for the Woori Accor Credit Card with the involvement of Woori's headquarters and Accor's marketing team. Led by our nose founder manager, this complex, multinational effort focused on creating a fresh, soft, luxurious scent that appeals to Korean tastes. After two months of intensive work and multiple trials, we achieved a universally embraced fragrance that perfectly reflects Woori and Accor's essence.
The bespoke scent for the Woori Accor Credit Card embodies their unique values and rich history. Fresh Muguet Mantra symbolizes growth and new beginnings, while invigorating Ginger reflects their dynamic spirit. Grounding Vetiver adds stability and sophistication. This harmonious blend captures the essence of Woori and Accor, enhancing their identity and creating a lasting impression on customers.
Scent Application
To display the scent in the coffret, we developed a bespoke 30ml bottle, sleek and elegant, perfect for travel. The bottle features the engraved logos of Accor and Woori, designed in a refined manner that respects both brand identities.
Accor-Woori Perfume
Partnering with Maison 21G for the launch of our new credit card was an exceptional experience. Despite the complex logistics, they seamlessly delivered 20,000 bespoke perfumes within just one month to Korea, managing all administrative intricacies flawlessly. The scent they crafted fits perfectly with the preferences of our Korean consumers, embodying a fresh, soft, and luxurious profile. The quality of the product and the service provided by their team in Singapore and Korea were above our expectations. Maison 21G's dedication and expertise have greatly enhanced our launch, setting a new standard for excellence and innovative idea in the bank industry.
— Jinha Park, Director of Marketing & Loyalty, Accor
