INFINITI
Discover the essence of INFINTI where Maison 21G brings all their VIPs to embark on a scented journey – allowing scent to elevate not just the event but each car.
A Journey of Scent and Luxury in Every INFINITI Showroom
Maison 21G collaborated with INFINITI to design a signature scent that respects their values and incorporates Japanese ingredients selected by their Japan headquarters. This bespoke fragrance was introduced through an exclusive car diffuser experience at the launch of Infiniti's new car. We extended this unique olfactory journey by perfuming all Infiniti showrooms across the Middle East with their signature scent, enhancing the ambiance and creating a consistent brand experience. The collaboration culminated in a grand celebration of INFINITI's new car launch, where guests were immersed in a captivating fragrance experience, perfectly blending luxury and innovation.
Hinoki wood
Hinoki wood offers a crisp, deep aroma with soft woody notes, creating a sense of serene and refreshing tranquility.
Incense
Incense exudes a warm, resinous fragrance with smoky and spicy undertones, evoking a sense of calm, luxury and trust.
Crafted Signature Scent
The INFINITI signature scent opens with the fresh, citrusy notes of Yuzu oil, balanced by the subtle spiciness of Sencha pepper. Earthy Sugi wood and White cypress bring a serene woodiness, enhanced by the calming Hinoki wood oil. Soft, smoky Incense adds depth, creating a luxurious fragrance that embodies Infiniti's elegance and sophistication.
Scent Application
The pleasant and luxurious bespoke Infiniti scent positively impacts mood and emotions of their customers, leading to a more enjoyable and comfortable service experience in Infiniti showrooms. This extends the duration of customer stays, increases product interest, and potentially enhances purchasing behavior.
We developed a bespoke car diffuser for Infiniti, incorporating their branding to create a unique and luxurious accessory. Customers can choose from Infiniti's signature scents—Hinoki wood, Sugi wood, Yuzu, and Incense— to personalize the fragrance of their car. This exclusive service is available only in their showrooms, enhancing the brand experience and creating a sense of uniqueness for their customers. The ability to select a personalized scent not only elevates the overall driving experience but also strengthens the emotional connection between the customer and the Infiniti brand.
Bespoke Car Diffuser
Infiniti Bespoke Scent
VIP Bespoke Car Diffuser Experience
During a special event at Banyan Tree, we hosted an exclusive perfume creation atelier for INFINITI VIP guests. Each VIP had the opportunity to craft their own unique fragrance using INFINITI's signature ingredients, including Hinoki wood, Sugi wood, Yuzu, and Incense. To add a personal touch, guests could also engrave their bespoke perfume bottles. The event was further elevated with expertly paired cocktails and gourmet food, designed to complement and enhance the sensory experience around their main perfume ingredients. This immersive workshop allowed guests to engage deeply with the INFINITI brand, creating personalized experience that reflected their individual preferences, all while enjoying a luxurious and memorable evening.
Private Perfume Atelier Session Hosted With Founder & CEO Johanna Monange for all VIPs
30ml Perfume Bottles In Bespoke Packaging
The Backdrop Of The Event – Banyan Tree Dubai
Personalizing Bottles By Collaborating With A Calligraphy Artist
Collaborating with Maison 21G has been an extraordinary experience for us. Their expertise in bespoke fragrance creation has elevated our brand to new heights. The signature scent they crafted for us perfectly captures our Japanese values and the essence of luxury and craft. The exclusive car diffuser and the immersive perfume creation atelier at Banyan Tree were highlights, offering our VIP guests a unique engaging and personalized experience. Maison 21G's has a truly innovative approach that has significantly strengthened our customer engagement, and we look forward to many more successful collaborations in the future.
— Marketing Director, INFINITI
