Ferrari
Tailored luxury: Ferrari's exclusive bespoke car diffuser atelier
A Thrilling Moment At the Launch of Ferrari La Nuova Dolce Vita
In this extraordinary collaboration with Ferrari, we have crafted bespoke car diffusers that epitomize the brand's luxury and performance. Each diffuser is meticulously designed to reflect Ferrari's iconic elegance and innovative spirit. To elevate this experience, we have installed exclusive scent bars in Ferrari showrooms across Asia. Here, customers can choose their preferred fragrance for their car, creating a personalized and luxurious driving ambiance. This unique service not only enhances the interior of each Ferrari but also allows customers to connect with the brand on a deeper sensory level. This collaboration seamlessly blends Ferrari's commitment to excellence with our expertise in scent design, offering an unparalleled, immersive experience that transforms every drive into a journey of sophistication and style.
Oud
A bespoke set of 21 luxurious accords, including Oud, was offered to Ferrari customers, allowing them to personalize their car scent diffuser.
Mimosa
A bespoke set of 21 luxurious accords, including Mimosa, was offered to Ferrari customers, allowing them to personalize their car scent diffuser.
Crafted Signature Scent
We meticulously selected the main scents for the Ferrari scent bar to ensure they embody the brand's luxurious and high-performance ethos. Each fragrance, crafted with haute couture quality, uses only the finest natural ingredients. The scents include vetiver, cedarwood, orris, oud, tobacco, ocean, bergamot of Calabria, mimosa, and sage. These selections were chosen for their rich, sophisticated profiles, ensuring that every Ferrari car diffuser exudes an unparalleled level of elegance and exclusivity.
We developed an innovative scent quiz for Ferrari customers, enabling them to discover their car scent style and receive personalized recommendations for the best scent pairings for relaxation, energizing, freshness, or a luxurious drive.
Try our quiz: https://www.maison21g.com/quiz-ferrari
Scent Application
To conveniently showcase the scents in each showroom across Asia, we crafted custom-made leather malettes in Italy. These elegant cases open beautifully for one-on-one meetings with customers, allowing them to explore the luxurious fragrances in a sophisticated manner.
Bespoke Car Diffuser
We meticulously developed unique packaging for Ferrari's bespoke car diffuser limited edition, launched for "La Nuova Dolce Vita." This packaging perfectly respects Ferrari's brand identity and codes, created in partnership with our internal graphic designer and Ferrari's design agency. The development process took three months of strict prototyping, ensuring every detail reflected the elegance and exclusivity of the Ferrari brand.
Ferrari Fragrance Bar: Bespoke Car Diffuser Experience
The scent bar experience was installed for three months across Asia (Korea, Japan, Malaysia, Singapore, Thailand)by Maison 21G team to create a unique experience in Ferrari showroom for the launch of "La Nuova Dolce Vita." This allowed each showroom to offer VIP customers the opportunity to choose their bespoke Ferrari car diffuser scent with the luxurious fragrance of their choice. Maison 21G competed with Aqua di Parma for the brief and was selected for its reactivity, personalized approach, and exceptional craftsmanship, which resonated with Ferrari's marketing team.
