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Press & Media
The perfume revolution has begun. Here’s what the world is saying.
When it comes to choosing the right fragrances for ourselves, we’re thankfully moving away from the one-size-fits-all formula. Discover the Scent of Your Soul with Maison 21G unique concept. A perfume that allows for interpretation and self-expression — that is the forefront of this revolutionary brand.
A real perfume revolution: at Maison 21G, they believe that each and every individual — no matter their gender or identity — deserves the opportunity to not only enjoy wearing the scent of their soul, unique to their style and personality, but also the chance to craft it themselves. You can pick and choose from a spectrum of ingredients which express your personality, and that speak to the heart of what makes us special and distinctive. A unique concept changing the face of traditional Perfumery.
This fragrance brand is making customisable scent. It allows you to choose the ingredient you really like and to blend it the way you want. We are able to bespoke our scent style like we bespoke our clothes, our hair and make up.
The trend to mix one's own fragrances has been around for a while, but the experience (and final product) gets a chic step-up at Maison 21G Paris. Opened in September, the bespoke perfumery in Duxton Road offers D-I-Y solutions that giver and giftee will enjoy.
This fragrance brand is making customisable scent. It allows you to choose the ingredient you really like and to blend it the way you want. We are able to bespoke our scent style like we bespoke our clothes, our hair and make up.
Tucked away in a shophouse in Duxton Hill, the store offers bespoke perfumery workshops as well as the customisation of scents, using cutting-edge technology to dispense and blend these creations.
This luxury tailor-made perfumery customises unisex fragrances at a shockingly affordable price.
Our Key Pillars
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HOW TO CREATE YOUR UNIQUE SCENT
Unique AI Quiz to guide you.
Only clean Haute couture formulas.
Luxury UV printing technology.
No hassles: full refund or exchange.
your home. Your style. your scent.
Choose the scent of each of your 2 Half moon candles.
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Stylish oil burner with your choice of pure oils
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Choose 2 scents to compose your own Reed diffuser.
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Pick the scent of each mini candles to make your own assortment
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WHAT OUR SCENT DESIGNERS SAY ABOUT THEIR CREATIONS
CREATE THE REAL ESSENCE OF YOU
CREATE THE REAL ESSENCE OF YOU
Frequently Asked Questions
For the first time ever, you have the freedom to encapsulate the scent of your soul - said to weigh 21 grams - and join our avant-garde scent designer community. To create your own perfume is to take your place in our perfume revolution, to say no to standardized and unimaginative scents, and to ensure your sense of style and spirit shines through with every sense. It is to be a perfume designer, to unleash your creativity, and to insist on nothing but the finest when it comes to your fragrance. Maison 21G is more than a Parisian perfume house, committed to excellence and sustainable perfumery.
We have worked tirelessly to reveal the secrets of perfumery to our scent designer community, bringing much-needed transparency to a historically opaque and impenetrable industry. What’s more, we’ve done it in style, bringing a new vision of classic French luxury to a dynamic, demanding, and discerning new generation.
Select your two favourite essences, or allow us to guide your perfume creation with our personality quiz
Express your creativity
Customise your own perfume bottle with your selected imagery and choice of text
100% Satisfaction Guaranteed
Not satisfied with your creation? We immediately create a new one for you, or offer a full refund
A bespoke perfume is a powerful tool of expression and seduction. When you design your own perfume, you’re sending a clear sensory message to those around you: that you aren’t someone who settles for second-best, and that you aren’t willing to simply go with the crowd. Time after time, we’ve guided our community through the sensual world of haute couture perfumery, exploring the potential of high-quality sustainable ingredients coupled with your unlimited creativity and our dedicated expertise.
We’re bringing the experiential, the unique, and the tailor-made to an industry which has historically been the polar opposite of all these things. After all, the essence of luxury has always been about taking your desires into your own hands, and discovering one-of-a-kind wonders to cherish and call your own. The age of the uninspired, off-the-shelf scent is over. It’s time to uncover the scent of your soul with Maison 21G, and create custom perfumes that truly make your presence known.
With a wide range of bottle sizes, products, and customisable items available, there’s a Maison 21G creation for every individual, every style, and every budget. No matter which ingredients, precious and rare scent essences, and characteristics you choose when you make your own perfume, with Maison 21G, you can rest assured of our commitment and unwavering dedication to sustainability. We strive to be eco-conscious and sustainability throughout the entirety of our processes - that’s why we source the finest ingredients from trusted and ethical producers, why we insist on vegan formulas, and why we’re aiming to use 100% recyclable materials in our packaging.
Transforming the perfume industry into one which puts sustainability first is no easy task. However, from the very beginning, we set out to be custom perfume makers with a difference, and a company which doesn’t just reflect centuries of artistry and expertise… but one which also looks to the future, changing perfumery for a better and brighter tomorrow.
Make no mistake, the perfumery industry - which has been around since time immemorial - was well overdue for a significant shake-up. Nobody can fail to see that, in the mainstream perfume market, quality, artistry, and true distinction have been replaced by scents designed for mass appeal. Today’s discerning perfume lovers deserve so much more - Maison 21G are on a quest to allow everybody the chance to build your own perfume, to explore the potential of the world’s most treasured scent ingredients, and to take charge of their olfactive identities.
Step by step, we’re opening the doors of possibility for the public to customize your own perfume, and to experience the thrill of being a scent designer. We’re putting some of the most sought-after perfumery ingredients into the hands of our scent designer community, and inviting you to discover, define, and delight in the scent of your soul. Whether with our AI-guided app, the direct guidance of our perfumery experts, or at one of our fantastic perfume creation workshops and ateliers, you can be perfume creators with Maison 21G, capturing your spirit in a personalised bottle.
Driven by the vision of Johanna Monange, whose years alongside many of France’s finest perfumers led to this groundbreaking brand, Maison 21G doesn’t just reveal the secrets of perfumery, it uncovers the true scent of you.