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Craft Your Signature Scent With Johanna Monange, Nose Founder

With over 20 years of expertise as a master perfumer and scent designer for iconic luxury brands such as Armani, YSL, and Tom Ford, Johanna Monange specializes in creating bespoke fragrances, signature scents, and custom scented products that capture the true soul of your brand. Each fragrance is thoughtfully designed as an olfactive identity, transforming your brand DNA into an unforgettable sensorial experience that strengthens emotional connection, customer loyalty, and lasting brand memory.

At Maison 21G Paris, we combine haute perfumery craftsmanship with innovative product design to develop bespoke scent solutions for hotels, luxury brands, retail spaces, spas, events, and corporate gifting. From signature lobby fragrances and hotel amenities to personalized corporate scented gifts, every creation is tailored to reflect your brand image and elevate the guest or customer journey.

Using the finest sustainable natural ingredients, clean formulas, and plastic-free or refillable packaging solutions, we create luxury scented products that enhance your storytelling while supporting a more responsible and sustainable approach to brand experience.

Let’s collaborate to design a signature scent experience that makes your brand truly unforgettable.

google
ruinart
hennessy
ihg
waldorf
accor
raffles
pernod ricard
campari
mclaren
citi
lamborghini
fairmont
mbs
hyatt sydney
waldorf doha westbay
rikas group
maison revka
gigi rigolatto
mimi kakushi
google
ruinart
hennessy
ihg
waldorf
accor
raffles
pernod ricard
campari
mclaren
citi
lamborghini
fairmont
mbs
hyatt sydney
waldorf doha westbay
rikas group
maison revka
gigi rigolatto
mimi kakushi

Featured Clients

Our expertise spans luxury hotels, residences, high-end retail, financial institutions, fashion houses, exclusive events, premium spirits, prestigious automobile brands, and more.

Maison 21G has transformed our Hennessy selective stores. Travelers can now experience ‘Senses of Hennessy’, where scents guide them to the perfect cognac match, enhancing their sensory journey and creating lasting memories. The scent plays a pivotal role in this innovative experience, helping consumers connect emotionally with each universe of Hennessy cognacs. Johanna has been a passionate and creative partner, deeply understanding our business needs and the DNA of our brand.

— Laura Drozdowski, Global Head of Marketing & Digital, Hennessy Cognac, Moët Hennessy

Our Process to Create Your Signature Scent and Branded Scented Objects for Your Brand

Collaborate with our founder and master perfumer, Johanna, through three personalized rounds of consultation and creation. Using a detailed brief on your scent preferences, desired mood, feelings, brand values, and customer target, Johanna crafts a unique fragrance perfectly aligned with your company’s essence. Samples are sent to your chosen location for feedback, and adjustments are made until the scent fully embodies your vision. At Maison 21G Paris, every fragrance is created with meticulous attention and through an interactive co-creation process.

Our expert team of graphic designers creates bespoke objects and packaging tailored to your brand’s style, guidelines, and functionality requirements. Prioritizing sustainability, we use premium sustainable raw materials, plastic free and pay close attention to every detail to ensure your products reflect your vision perfectly.

With our global network of offices, dedicated production facilities, and DG-certified logistics team, Maison 21G Paris manages every step seamlessly — from development and manufacturing to quality control and worldwide delivery. Whether for small or large MOQs, your branded products are crafted with precision and delivered to your chosen destination with complete peace of mind.

For signature scent diffusion, our expert team also provides technical consultation and installation services to design the ideal system for your space and guest experience.

Why Choose Maison 21G?

Scent & Product Design Expertise

We combine decades of scent design mastery with cutting-edge design conception to deliver a complete, bespoke fragrance experience for your brand. From luxurious scents to exquisite packaging, we ensure every detail embodies your brand's essence and values with sustainability at its core.

20+ Years of Scent Design Mastery

Our founder, Johanna, brings world-class expertise in crafting bespoke signature fragrances.

Excellence in Packaging Design

We create luxurious, sustainable packaging with your branding that enhances your image.

Holistic 360° Approach

From concept to creation, we offer a comprehensive service, tailoring every element of your scented journey.

Sustainability Meets Haute Couture

We use only haute couture, ethically sourced, natural ingredients to craft sophisticated, environmentally conscious fragrances and scented products.

Our Safety Standards

At Maison 21G, safety and sustainability are our top priorities. We strictly adhere to the International Fragrance Association (IFRA) guidelines, ensuring all our ingredients are safe for people and the planet.

We are proudly 100% cruelty-free and ban harmful substances like phthalates, parabens, CMRs, and GMOs, delivering clean, ethical, and safe fragrances you can trust.

Media & Press

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Jul 2, 2026

Why Bespoke Scent Identity Has Become the Most Powerful Brand Asset for Luxury Hotels

Discover why the world's top luxury hotels are replacing generic fragrances with bespoke signature scents — and how Maison 21G Paris brings their identity to life.

Our Global Powerhouse Team

Maison 21G boasts a global presence with teams and representative offices in key cities, including London, Dubai, Singapore, Shanghai, Bangkok, and Melbourne. From expert noses to creative graphic designers, we bring unmatched expertise to deliver bespoke scent solutions and custom scented products that set your brand apart.

Certified with ISO 22716, GMP Standards, and DG Certification, we uphold the highest standards in cosmetic, home products and perfume manufacturing, ensuring safety, high-quality, and consistency.

Wherever your projects take place, our experts provide dedicated local support at every step.

With regional teams and representatives in every key regions of the world, Maison 21G offers hands-on guidance and consultation tailored to your needs. Our local approach ensures you feel supported while enjoying the convenience of our global capabilities.

With production facilities in France and Singapore, we ensure seamless logistics and timely delivery worldwide.

DG-certified processes guarantee your bespoke creations are impeccably crafted and delivered to your chosen location, anywhere in the world.
From conception to doorstep delivery, Maison 21G ensures every tailor-made product is created, produced, and delivered with care and precision.

B2B team