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Media & Press

Our news, press releases and publications

Jul 2, 2026

Why Bespoke Scent Identity Has Become the Most Powerful Brand Asset for Luxury Hotels

Discover why the world's top luxury hotels are replacing generic fragrances with bespoke signature scents — and how Maison 21G Paris brings their identity to life.

Apr 6, 2026

How Maison 21G is Crafting Bespoke Olfactive Identities for Global Luxury Brands

Maison 21G founder reveals how bespoke fragrance enhances brand storytelling and guest experiences through sustainable, haute couture scent design.

Apr 22, 2025

How Scent Marketing Captures Not Only Hotel Guests’ Noses, But Hearts

Scent marketing concerns developing a signature scent that is associated with a brand, helping to create a stronger bond with consumers, thus becoming part of the company’s brand identity.

Apr 22, 2025

The Global Scent Couturier Unveils Luxury Hospitality Innovation

Maison 21G redefines luxury hospitality by creating bespoke scent identities and expanding into full-scale product development and branding tailored to each industry.

Dec 6, 2024

Maison 21G Elevates Luxury Hospitality With New Bespoke Scent Collection

The perfume house’s partnerships with luxury hospitality groups are elevating luxury experiences and enhancing brand identity.

Aug 5, 2024

Meet the Perfumer Behind the Custom Scents at Some of the World’s Best Hotels

Johanna Monange has an eye on what’s next in fragrance.

Jun 20, 2024

From Singapore to the World — Maison 21G’s Unstoppable Expansion

Maison 21G has established flagship stores and retail travel prominence in global destinations.

May 29, 2024

Maison 21G Redefines Scent Marketing

Maison 21G collaborates with prestigious brands to create bespoke scent experiences that captivate and resonate.

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Our Global Powerhouse Team

Maison 21G boasts a global presence with teams and representative offices in key cities, including London, Dubai, Singapore, Shanghai, Bangkok, and Melbourne. From expert noses to creative graphic designers, we bring unmatched expertise to deliver bespoke scent solutions and custom scented products that set your brand apart.

Certified with ISO 22716, GMP Standards, and DG Certification, we uphold the highest standards in cosmetic, home products and perfume manufacturing, ensuring safety, high-quality, and consistency.

Wherever your projects take place, our experts provide dedicated local support at every step.

With regional teams and representatives in every key regions of the world, Maison 21G offers hands-on guidance and consultation tailored to your needs. Our local approach ensures you feel supported while enjoying the convenience of our global capabilities.

With production facilities in France and Singapore, we ensure seamless logistics and timely delivery worldwide.

DG-certified processes guarantee your bespoke creations are impeccably crafted and delivered to your chosen location, anywhere in the world.
From conception to doorstep delivery, Maison 21G ensures every tailor-made product is created, produced, and delivered with care and precision.