Hennessy
“Senses Of Hennessy” – Embark on an olfactive cognac odyssey custom-made for Hennessy and discover the scents that capture the soul of this brand.
Unveiling A Hennessy Cognac Through An Innovative Sensorial Journey
The sensory journey of Hennessy, created with Maison 21G, transforms shoppers into intrepid explorers, delving into the depths of their emotions and preferences. Through a series of questions and sensorial engagements, travelers are guided to their ideal Hennessy cognac match through scent. They embark on a captivating exploration of the scent accords of Hennessy V.S.O.P, James, X.O, X.XO, and Paradis. "Senses of Hennessy" debuted at Les Caves Particulières in Paris CDG Airport in 2022, followed by Macao DFS Four Seasons in 2023, creating a buzz with its seamless O2O retail experience. It is a truly immersive encounter, engaging the senses and unveiling the perfect cognac match through scent.
Tonka
Tonka exudes a warm, sweet fragrance with notes of vanilla, almond, and subtle hints of spice, creating the rich aroma of James Cognac.
Osmanthus
Osmanthus exudes a delicate, sweet floral fragrance with hints of apricot and plum.
Cacao
Cacao offers a rich, indulgent aroma with deep dark chocolate and subtle hints of bitterness, evoking a sense of warmth and luxury.
Black pepper
Black pepper delivers a sharp, spicy aroma with woody and slightly earthy undertones of X.O. Cognac.
Caramel
Caramel exudes a rich, buttery sweetness with creamy, toasty notes of XXO Cognac.
Sandalwood
Sandalwood provides a smooth, creamy fragrance with warm, woody undertones.
Leather
Leather offers a deep, rich aroma with smoky and slightly earthy undertones.
Patchouli
Patchouli exudes a deep, earthy fragrance with rich, woody undertones and a hint of sweetness.
Crafted Signature Scent
The collaboration between Maison 21G's Johanna Monange and Hennessy's master blender, Renaud Fillioux de Gironde, is a unique fusion of perfumery and cognac-making expertise. Over several months, they meticulously extracted the essential olfactive accords of each cognac through extensive tasting and olfactive sessions. This resulted in the "Senses of Hennessy," a groundbreaking polysensorial experience that engages sight, smell, and taste. By integrating scent with immersive displays, customers connect with Hennessy cognacs on a profound emotional level. This innovative approach, enhanced by Maison 21G's olfactive technology, creates a memorable and engaging journey. It sets Hennessy apart in the competitive cognac market, attracting both newcomers and enthusiasts and reinforcing its industry leadership.
James Hennessy
The osmanthus flower brings a velvety apricot note on top, well blended with the nutty grilled tone of tonka bean and warmness of the blond tobacco note. A distinctive delicious accord you can’t forget!
X.O.
A rich, dark, powerful accord around black pepper, patchouli and cacao. It is intense, full of body, and memorable with a lot of distinction. Dark but full of pleasure!
X.X.O.
An oxymoron of finesse and richness - a dash of fresh mandarin opens the rich comforting accord of sandalwood and salted caramel. An addictive signature, the more you smell it, the more you want it.
Richard
Strength, concentration, and maturity are the key characteristics of this accord made with sweet leathery tone and cigar leaves with slight liquorice and myrrh top notes. You are in a world of boldness, outstanding and distinction. Not for everyone!
Scent Application
Each meticulously crafted Hennessy cognac was infused into beautiful, stylish 100ml bottles by Maison 21G, each featuring unique engravings of Hennessy brands. These bespoke bottles are showcased by BAs at counters, allowing customers to experience the essence of each cognac. Additionally, the scents were encapsulated in pods designed for use in high-tech machines within the flagship stores. These machines immerse consumers in a multi-sensory journey, combining crafted scent diffusion with captivating images. This innovative setup deeply engages consumers, enhancing their connection to the brand through a fully immersive experience.
Sleek and Stylish 100ml Bottles With The Hennessy Scent
Hennessy Essence: VIP Cognac Olfactory Discovery Workshops
Hennessy organizes exclusive VIP workshops in Macao, Singapore and China where high net worth customers have the opportunity to discover the unique accords of each cognac. During these immersive sessions, participants explore the intricate scent profiles of Hennessy cognacs, guided by expert scent designers of maison21G and brand ambassadors of Hennessy. They learn about the olfactive notes and the meticulous process behind each creation. These Discovery Sensorial Ateliers enhance Hennessy's brand loyalty and customer engagement by providing personalized, memorable experiences, deepening appreciation for their craftsmanship.
VIP Private Perfume Creation Atelier
Hennessy Boutique To Discover Scent & Spirit
Working with Maison 21G and its founder, Johanna Monange, on the Senses of Hennessy retail project has been an extraordinary journey. Her expertise in crafting bespoke scents has brought a new dimension to our brand, creating immersive, multi-sensory experiences that resonate deeply with our customers. Johanna's meticulous attention to detail and innovative collaboration with our Master Blender, Renaud, have enhanced Hennessy's legacy of excellence and customer intimacy. This collaboration has truly elevated our brand, leaving a lasting impression on our clientele.
— Laura Drozdowski, Global Head of Marketing & Digital, Hennessy Cognac, Moët Hennessy
