Amex Centurion
Maison 21G x Amex Centurion - Crafting exclusivity in perfume creation and luxury gifting for VIPS
Bespoke Perfumery Experiences and Elegant Corporate Gifting
Maison 21G has partnered with Amex Centurion to create an exclusive experience that redefines luxury for their most distinguished members. This collaboration features the bespoke Perfume Atelier de Creation, where Centurion VIPs are invited to craft their own signature fragrances, guided by Maison 21G’s expert perfumers. This immersive experience combines the art of scent creation with personalized luxury, offering a unique way for clients to express their individuality.
In addition to the atelier, Maison 21G has designed bespoke corporate luxury gifts, tailored specifically for Centurion’s elite clientele. These exclusive gifts feature refined packaging and thoughtfully created scents that embody the sophistication and prestige that defines the brand.
Vetiver
Vetiver is earthy and grounding, symbolizes depth, trust, and loyalty.
Incense
Incense is smoky and enigmatic, it exudes timeless elegance and an air of mystery.
Rhubarb
Rhubarb is tangy and crisp, brings a vibrant, contemporary freshness to the scent.
Crafted Signature Scent
The exclusive scent for Amex Centurion VIPs is a harmonious blend of sophistication and modernity, designed to reflect the brand's values of exclusivity and refinement. Smoky Incense forms the foundation, evoking an air of mystery and timeless elegance. Crisp, tangy Rhubarb cuts through with a vibrant freshness, adding a daring, contemporary edge. Earthy Vetiver anchors the fragrance, bringing depth and a grounding warmth that symbolizes trust and loyalty.
Together, these elements create a bold and captivating scent—perfectly embodying the prestige and confidence of Amex Centurion.
Scent Application
Reed Diffuser
Car Diffuser
Bespoke Perfume Creation Atelier for 500 VIPs at the F1 Grand Prix
During the prestigious Grand Prix week, Maison 21G partnered with Amex Centurion to offer an exclusive, tailored perfume creation experience for 500 VIP guests. Each guest received a personalized consultation with Maison 21G’s expert perfumers, guiding them through a bespoke journey to craft their signature scent.
The experience was elevated further with the inclusion of custom bottle engraving, allowing each VIP to immortalize their creation with their name or a personal message. This luxurious touch not only celebrated individuality but also transformed each perfume into a one-of-a-kind keepsake.
This collaboration highlighted Maison 21G’s expertise in blending personalization and artistry, delivering an unforgettable sensory experience that perfectly complemented the glamour and exclusivity of the Grand Prix.
Collaborating with Maison 21G during the Grand Prix week was an extraordinary experience that exceeded all expectations. Their ability to offer a tailored perfume creation journey for 500 of our VIP guests, complete with personalized consultations and custom bottle engraving, was a testament to their expertise and dedication to luxury. The bespoke scents crafted during this event reflected the individuality and exclusivity that our Centurion members value most. Maison 21G’s professionalism, creativity, and attention to detail made this collaboration an unforgettable highlight for our members, perfectly aligning with the Centurion standard of excellence.
— Amex Marketing & Loyalty Director
