The Story Of Johanna Monange, Founder of Maison 21G

Maison 21G was born out of Johanna Monange’s strong passion for perfumery. Johanna is a highly experienced creative director in the perfume industry with over two decades of expertise. Collaborating with renowned fragrance houses like Firmenich and IFF she has crafted memorable scents for iconic designer brands including Lancôme (La Vie est Belle), Armani (Aqua di gioia), Paco Rabanne (One Million), and YSL (L’Homme).

Driven by her passion for creativity and haute perfumery, Johanna founded Maison 21G in 2020. Her vision is to democratize the creation of unique scents, offering individuals the chance to co-create their own signature perfume with a unique experience. Known for her infectious high energy, compassionate leadership and innovative spirit, Johanna infuses her core values and passion for collaboration into her work through building partnerships that celebrate what she calls “the power of scent”.

Maison 21G promotes creativity, education, sharing, and sustainability, challenging traditional industry norms to become the most coveted tailor-made perfume brand with a one-of-a-kind creative experience. Maison 21G is redefining the fragrance industry, making bespoke perfumery accessible to all and celebrating the individuality of each customer through the transformative power of scent.