WHY MAISON 21G?
There are 8 billion of you on the planet, each with your own personality, memories, style, skin chemistry and olfactive preferences. Our vision is to create the first collaborative perfumery house, a MAISON de CREATION, where personalization, education, creativity, and sustainability are at the heart of everything we do, allowing you to express yourself through scents.
Imagine a bottle of perfume that encapsulates the SCENT OF YOUR SOUL, said to weigh 21 GRAMS! Join our scent revolution and discover a new world of bespoke perfumery: one that you design, one that smells exactly as you desire, and one that is 100% yours and sustainable.
YOUR SCENT, YOUR STYLE.
OUR FOUNDER
Johanna Monange is a highly experienced scent designer and creative director in the perfume industry, boasting over two decades of expertise working for the most renowned fragrance houses like Firmenich and IFF. She has played a vital role in the creation of worldwide bestsellers, including La Vie est Belle by Lancôme, One Million by Paco Rabanne, Aqua di Gioia by Armani, Flower Bomb and Spice Bomb by Viktor & Rolf, and many others.
Driven by her passion for creativity and co-creation, Johanna founded Maison 21G in 2020. Her vision is to democratize the creation of unique scents, providing individuals and brands the opportunity to craft their own signature fragrances with their favorite natural ingredients and extend them into various scented bespoke objects.
With Maison 21G, she breaks conventions and eliminates all perfumery intermediaries. She connects you directly with Haute Couture perfumery oils, allowing you to create your own perfumes.
Johanna loves and respects nature, empowering you to blend your own scents using only clean, vegan, and sustainably sourced ingredients that are healthy for your skin and the planet.
EMBRACING OUR CORE VALUES WITH STRENGTH AND INTEGRITY
WE ARE REWRITING THE RULES OF PERFUMERY - BY PUTTING YOU IN CHARGE.
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WORLD-RENOWNED PERFUMERS AT YOUR SERVICE
Partnering with the most acclaimed French and international ‘Noses’ from IFF, Maison 21G Paris takes flawless natural ingredients compositions, weaving them into rare scents accessible to all.
Born in extraordinary lands and imbued with passion, our outstanding 35 perfume essences are the result of the craftsmanship of highly creative French master perfumers Dominique Ropion, Anne Flipo, Nicolas Beaulieu, Juliette Kareuglouzou, Florent Di Marino, Avinash Mali, and Pascal Gaurin. Finesse, precision, elegance, and singularity have given life to Haute Couture compositions for you to blend. Guided by our Maison scent expertise and smart AI, you are empowered and invited to pair these divine essences to bring each of your olfactive desires to life.
A Bottle Beyond Convention:
Where art meets essence in one unforgettable bottle 'carré galbée' shape
At Maison 21G, we believe that a perfume bottle should be as distinctive and expressive as the scent it holds. After a year of meticulous design and development, we've created a vessel that embodies both artistry and sustainability. The Maison 21G perfume bottle is not merely a container—it is a sculptural ode to form, function, sustainability, and creative expression.
At its heart lies our founder’s vision: to create a luxury object of beauty that embodies sustainability. Maison 21G was one of the first fragrance houses to launch refillable perfume bottles on the market five years ago—long before sustainability became a movement. Our bottle is unsealed, designed to add your own essence magnifier or to be refilled in any of our boutiques worldwide—designed to be passed down, just like your scent memories.
Inspired by the iconic French carré galbé—a unique silhouette cherished in fine glasswork—its design defies convention. It is neither truly square nor purely round, but a seamless fusion of both. Like your personality, it cannot be confined to one form. This unique bottle design reflects your complexity, your individuality—timeless, elegant, and versatile. Every curve, weight, and line was refined to perfection. The magnetic closure offers a sensorial click of modern precision. The golden zamak rim traces the contours with quiet elegance, while the cap—crafted from zamak as well—marries weight and balance, cradling naturally in the palm of your hand. It feels like an extension of you: poised, pure, powerful.
Maison 21G: Your scent. Your story. Forever refillable. Unmistakably yours.
JOIN OUR TEAM
Are you an innovative talent with a pioneering spirit? Do you dream of a unique professional career where you can make an impact with what you do? If you are a creative, agile, passionate, hard worker with an entrepreneurial mindset, we want you! Come and join our scent revolution - we promise intensity, fun, and a whole new world to discover.