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Press & Media

The perfume revolution has begun. Here’s what the world is saying.

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SUSTAINABLY SOURCED, NO PLASTIC
recyclable, refillable bottle
NO CMR, NO GMO, NO PHTALATE
choose scent, choose design
21% concentration, long lasting
cruelty free, vegan
SUSTAINABLY SOURCED, NO PLASTIC
recyclable, refillable bottle
NO CMR, NO GMO, NO PHTALATE
choose scent, choose design

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Best Seller Product M21G
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View Product

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8,000+ 5 STAR REVIEWS
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Scent Discovery Set Product

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CREATE THE REAL ESSENCE OF YOU

Frequently Asked Questions

Create your own perfume with Maison21G
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You are unique, distinctive, and creative. Why settle for one-size-fits-all scents, when you can customise your own perfume from haute couture scent essences? At Maison 21G, we are committed to bringing personalisation and creativity to the world of perfumery, putting you in direct contact with vegan, sustainable and luxurious ingredients, and empowering you to blend them to create your own perfume online.

For the first time ever, you have the freedom to encapsulate the scent of your soul - said to weigh 21 grams - and join our avant-garde scent designer community. To create your own perfume is to take your place in our perfume revolution, to say no to standardized and unimaginative scents, and to ensure your sense of style and spirit shines through with every sense. It is to be a perfume designer, to unleash your creativity, and to insist on nothing but the finest when it comes to your fragrance. Maison 21G is more than a Parisian perfume house, committed to excellence and sustainable perfumery.

We have worked tirelessly to reveal the secrets of perfumery to our scent designer community, bringing much-needed transparency to a historically opaque and impenetrable industry. What’s more, we’ve done it in style, bringing a new vision of classic French luxury to a dynamic, demanding, and discerning new generation.
How to Create Your Own Perfume Online
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Choose your method of creation
Select your two favourite essences, or allow us to guide your perfume creation with our personality quiz

Express your creativity
Customise your own perfume bottle with your selected imagery and choice of text

100% Satisfaction Guaranteed
Not satisfied with your creation? We immediately create a new one for you, or offer a full refund
Why Design Your Own Perfume?
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In an industry filled with the bland, the boring, and the unpredictable, it’s never been more important to celebrate the individual, the unique, and the personalised. We believe that the art of perfumery should be accessible to all, and that a signature scent is central to expressing our personalities, exploring our senses, and creating a lasting impression.

A bespoke perfume is a powerful tool of expression and seduction. When you design your own perfume, you’re sending a clear sensory message to those around you: that you aren’t someone who settles for second-best, and that you aren’t willing to simply go with the crowd. Time after time, we’ve guided our community through the sensual world of haute couture perfumery, exploring the potential of high-quality sustainable ingredients coupled with your unlimited creativity and our dedicated expertise.

We’re bringing the experiential, the unique, and the tailor-made to an industry which has historically been the polar opposite of all these things. After all, the essence of luxury has always been about taking your desires into your own hands, and discovering one-of-a-kind wonders to cherish and call your own. The age of the uninspired, off-the-shelf scent is over. It’s time to uncover the scent of your soul with Maison 21G, and create custom perfumes that truly make your presence known.
How Much Does It Cost To Create Your Own Perfume?
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At Maison 21G, we believe in sourcing the finest haute couture perfume essences for blending in our custom scents, our beautiful scented objects, and our full range of fragrance options.

With a wide range of bottle sizes, products, and customisable items available, there’s a Maison 21G creation for every individual, every style, and every budget. No matter which ingredients, precious and rare scent essences, and characteristics you choose when you make your own perfume, with Maison 21G, you can rest assured of our commitment and unwavering dedication to sustainability. We strive to be eco-conscious and sustainability throughout the entirety of our processes - that’s why we source the finest ingredients from trusted and ethical producers, why we insist on vegan formulas, and why we’re aiming to use 100% recyclable materials in our packaging.

Transforming the perfume industry into one which puts sustainability first is no easy task. However, from the very beginning, we set out to be custom perfume makers with a difference, and a company which doesn’t just reflect centuries of artistry and expertise… but one which also looks to the future, changing perfumery for a better and brighter tomorrow.
Why Choose Maison 21G to Build Your Own Perfume?
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Perfume is the point at which science, art, and our senses combine. With access to an array of precious haute couture ingredients, sustainable production methods, and decades of industry insider experience, Maison 21G empowers you to create perfumes that explore, enhance, and express your personality.

Make no mistake, the perfumery industry - which has been around since time immemorial - was well overdue for a significant shake-up. Nobody can fail to see that, in the mainstream perfume market, quality, artistry, and true distinction have been replaced by scents designed for mass appeal. Today’s discerning perfume lovers deserve so much more - Maison 21G are on a quest to allow everybody the chance to build your own perfume, to explore the potential of the world’s most treasured scent ingredients, and to take charge of their olfactive identities.

Step by step, we’re opening the doors of possibility for the public to customize your own perfume, and to experience the thrill of being a scent designer. We’re putting some of the most sought-after perfumery ingredients into the hands of our scent designer community, and inviting you to discover, define, and delight in the scent of your soul. Whether with our AI-guided app, the direct guidance of our perfumery experts, or at one of our fantastic perfume creation workshops and ateliers, you can be perfume creators with Maison 21G, capturing your spirit in a personalised bottle.

Driven by the vision of Johanna Monange, whose years alongside many of France’s finest perfumers led to this groundbreaking brand, Maison 21G doesn’t just reveal the secrets of perfumery, it uncovers the true scent of you.