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Elevate Your Hotel Experience Through Sensorial Marketing


Elevate your brand, drive guest loyalty, and unlock new revenue through a bespoke 360° scent experience, from diffusion to luxury amenities, all crafted to reflect your brand DNA.

TRUSTED BY THE WORLD’S LEADING LUXURY HOTELS

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"Maison 21G brought an unmatched level of luxury and creativity to our Scent Discovery Set. Johanna and her team perfectly understood the emotional world of our brand and translated it into four distinct fragrances that tell a story of place, serenity, and refinement. The craftsmanship, packaging, and sensory experience have been praised by our guests globally. A masterclass in bespoke hospitality scenting."

- Marketing Director, The Ritz-Carlton

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"Working with Johanna and Maison 21G was a seamless and inspiring experience. Their 360° approach — from signature scent creation to bespoke scented objects for our bedrooms, bathrooms, and retail gifting — perfectly captured the soul of Laurus. The scent has become a true extension of our brand and elevated the overall guest experience. A rare combination of creativity, precision, and hospitality expertise."

- Laurus Hotel, Resorts World Sentosa, Mariott Luxury Collection

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"The reed diffuser line created for us by Maison 21G is nothing short of exceptional. Johanna and her team were able to capture the atmosphere, elegance, and cultural heritage of our properties in a single, beautifully balanced fragrance. The result is sophisticated, long-lasting, and instantly transportive. It has enhanced our guest experience - in the most subtle yet powerful way."

- Director of Brand Experience, Mandarin Oriental

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CRAFTED BY OUR MASTER PERFUMER FOUNDER: YOUR HOTEL’S INVISIBLE SIGNATURE

At the heart of every creation is our founder, Johanna Monange — a fragrance visionary and nose behind iconic creations for Armani, YSL, Lancôme, and more. Her unique strength lies in translating your brand DNA into scent, blending luxury hospitality expertise, emotional design, storytelling, and sustainability to craft your hotel’s invisible logo.

The result is a bespoke olfactive identity that is instantly recognizable, deeply emotional, and impossible to replicate — designed to strengthen guest connection, elevate brand perception, and create lasting memories.

More than a scent, it is a silent signature that welcomes, captivates, and lingers, ensuring your hotel is not only seen, but truly felt.

Maison 21G Paris has partnered with the world’s most prestigious hospitality brands and boutique hotels to deliver unforgettable, multi-sensory experiences through signature scents and refined sensory design.

With Maison 21G Paris, you gain:

Your Unique Signature Scent Creation

Scent Integration and Diffusion

Bespoke Ancillaries & Amenities

Retail Hotel-Scented Products

360 SCENT EXPERIENCE

THE

LOBBY

THE

BATHROOM

THE

BEDROOM

THE

SPA

THE

EVENTS

HOTEL

RETAIL GIFTS

THE LOBBY — PROFESSIONAL SCENT DIFFUSION

Diffuse your hotel’s signature luxury scent seamlessly across your property with our state-of-the-art professional diffuser systems. Engineered for both HVAC integration and ultra-silent cold-air diffusion, they ensure a consistent, refined olfactive presence at every touchpoint. We guarantee our machines for 1 year.

THE BATHROOM

Bespoke Guest Toiletries & Amenities

Create your bespoke hotel amenities with Maison 21G Paris — infused with your unique signature scent to make every guest experience truly memorable. Our luxury shampoo, conditioner, hand & body wash, and lotion dispensers are fully customizable, helping you stand out, strengthen your brand, and extend your guests’ memories. Choose your preferred eco-conscious dispenser materials — ceramic, aluminum, resin, or PET — all refillable, to reduce waste while elevating your hotel’s image.

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Aluminum

PET

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Ceramic

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MINI BATHROOM AMENITIES

Enhance your guest experience with our mini bespoke luxury bathroom amenities, from bar soap, hand cream, lip balm, bath salts and oils, mouthwash, to sunscreen SPF50 and face mist. Each scented ancillary is crafted with sustainable materials, printed with your logo and infused with your signature scent, transforming your Hotel bathroom into a unique, sensorial extension of your brand — refined, memorable, and unmistakably yours.

Mini Ancillaries Travel Trousse

Leather Travel Pouch

Bath Oil

Sunscreen SPF 50

After Sun Lotion, Face Mist

Bath Soap

Lip Balm

Natural Mouth Wash

Mini Mouth Spray

Hand Cream

Hand Cream

Skin Care

Bath Salts

After Sun Lotion

THE BEDROOM

Elevate your guests’ sleeping ritual and bedroom ambiance with bespoke scented objects — pillow mists, silk sleep masks, reed diffusers, scented wardrobe ceramics, 100% natural mosquito repellents, and signature room sprays, all custom-designed with your branding. Enhance relaxation and extend your signature scent into the bedroom, creating a refined, memorable stay — ideal for premium guest experiences and VIP suites.

Reed Diffuser

Scented Wardrobe Ceramic

Scented Wardrobe Ceramic

Natural Mosquito Repellent

Pillow Mist

Reed Diffuser

Candle

Scented Candle

Mini Gifts Room Spray

Sleeping Mask

Pillow Mist

THE SPA

Transform your spa with a bespoke sensorial ambiance — from 100% natural aromatherapy blends for personalised massage to scentless oil burners and candles for refined spa scented décor. Each creation is designed to calm, uplift, or energize your guests, crafting a signature wellness journey unique to your hotel. We also develop custom spa products and gift offerings, infused with your branding and signature scent to extend the experience beyond the treatment room.

THE EVENTS — MICE, WEDDINGS, HIGH TEA, HOTEL MARKETING ACTIVATION

Create Unique Activations for your MICE events and Weddings

Make your hotel events stand out with unique, differentiating sensorial experiences. From high tea scent pairings to perfume-inspired cocktails and educational tastings around cognac, champagne, or wine enhanced through scent, Maison 21G Paris creates memorable moments that captivate your guests. We also support you in developing bespoke corporate gifts and wedding favours, personalized with your client’s logo and available from low MOQs — empowering your MICE team to drive engagement, elevate perception, and leave a lasting impression.

NEW GUEST CREATIVE ACTIVITIES FOR YOUR HOTEL

Installation of Maison 21G "Perfume Atelier de Creation" for Your Guests

Create a new source of revenue and elevate guest engagement with the installation of Maison 21G Paris Atelier de Création workshops within your hotel. These immersive perfume creation experiences enhance your cultural footprint, attract both guests and local audiences, and position your property as a true destination. We take care of everything — from concept and materials to full setup and staff training — allowing you to offer a seamless, premium experience that drives incremental revenue, strengthens guest loyalty and memory.

HOTEL RETAIL LINE CREATION

Create your Hotel bespoke scented Gifts for Additional Revenue

We help create your signature retail products — Home sprays, candles, reed diffusers, ceramic ancillaries’ dispensers, travelling trousse, sunscreen, all infused with your signature scent and design with your branding — that guests can purchase in-house or online to create unique memories of your hotel and additional revenues.

HAUTE COUTURE FRENCH QUALITY WITH SUSTAINABLE FORMULATION

CUSTOM REFILLABLE CONTAINERS

Choose from ceramic, resin, aluminum, glass, GRS recycled PET —all refillable, every detail reinforcing your commitment to sustainability without sacrificing luxury.

CERTIFIED VEGAN SCENTS & FREE FROM HARMFUL CHEMICALS

All our scents are Vegan, cruelty-free, PETA Approved, sourced from organic ingredients, free from phthalates, paraben and CMR — providing the purest olfactive experience.

CLEAN & SUSTAINABLE ANCILLARY FORMULATIONS

Our products are designed for low environmental impact with biodegradable surfactants, plant-based oils, and dermatologically tested formulas — free from parabens, silicones, GMOs, and microbeads.

Ready to Elevate Your Hotel Experience?

Create unforgettable guest memories, increase additional revenue, and lead your market with Maison 21G’s 360° hotel scent solutions.

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Media & Press

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Apr 6, 2026

How Maison 21G is Crafting Bespoke Olfactive Identities for Global Luxury Brands

Maison 21G founder reveals how bespoke fragrance enhances brand storytelling and guest experiences through sustainable, haute couture scent design.

FREQUENTLY ASKED QUESTIONS

Yes, absolutely. Maison 21G specializes in co-developing bespoke hotel signature scent, even if you are a boutique hotel, that reflect your brand identity, guest demographics, and overall hotel concept. We guide you through the entire hotel scent branding process — from olfactory profiling to scent diffusion and custom fragrance amenities — to help your hotel stand out in a competitive hospitality market.

Maison 21G offers high grade professional hotel scent diffusers for large areas and small areas, including hotel lobbies, corridors, spas, and event spaces. Our professional aroma diffusers and advanced HVAC scent delivery systems ensure consistent fragrance diffusion, creating a memorable luxury guest experience. We provide tailored hotel scenting solutions for boutique hotels, luxury resorts, and hospitality chains.

Yes — our professional-grade hotel scenting systems are compatible with HVAC integration, enabling even and discreet scent diffusion across large hotel spaces such as lobbies, conference rooms, and spas. We also offer standalone plug-in diffusers for smaller areas.

Yes, absolutely. Maison 21G specializes in co-developing bespoke hotel signature scent, even if you are a boutique hotel, that reflect your brand identity, guest demographics, and overall hotel concept. We guide you through the entire hotel scent branding process — from olfactory profiling to scent diffusion and custom fragrance amenities — to help your hotel stand out in a competitive hospitality market.

Yes, we provide bulk hotel toiletries and amenities for luxury hotels, resorts, and boutique properties. Our scalable solutions include bulk shampoo, conditioner, body wash, and lotion, all available in eco-friendly, refillable formats. We ensure consistent supply and seamless integration with your hotel’s operations.

Nearly everything. From scented body care products like soaps, lotions, and shower gels to branded hotel candles, pillow mists, and room sprays — we offer fully customizable guest amenities that match your hotel’s signature scent, visual identity, and sustainability goals.

Yes. Maison 21G helps hotels transform their custom amenities and signature scents into retail-ready products. We support you in building a branded fragrance line — including candles, diffusers, lotions, and perfumes — that guests can purchase in-room, at the spa, or through your online boutique. This enhances guest loyalty while creating a new revenue stream for your hotel.

Yes — all our hotel skincare and toiletry formulas are dermatologically tested and crafted without parabens, phthalates, or harsh sulfates. We prioritize clean, gentle ingredients suitable for all skin types, making our amenities ideal for luxury hospitality environments focused on guest well-being.

Scent branding enhances guest satisfaction by creating emotional connections and strong first impressions. Our hotel scent diffusers use curated fragrance profiles to evoke comfort, luxury, or wellness, helping your hotel stand out and improve brand recognition.

Yes, we serve hotels worldwide. We handle international logistics for both amenities and hotel scenting systems, offering reliable global delivery and refills. Whether you operate in Europe, Asia, the Middle East, or the Americas, we support your hotel with seamless scent and amenity supply.