There are 8 billion of you on the planet, each with your own personality, memories, style, skin chemistry and preferences. Our vision is to create the first collaborative perfumery house, A MAISON, where creativity, sustainability and personalization is at the heart of everything we do, where you can express yourself through scents.

Imagine a bottle of perfume that encapsulates the scent of your soul (said to weigh 21 GRAMS)!

Join our scent revolution, a new world of perfumery: one that you design, one that smells precisely as you want , and one that is 100% yours and sustainable.


Maison 21G, arose from Johanna Monange’s passion and 20 years of experience in scent design working alongside renowned brands and perfumers. She has played a vital role in the creation of worldwide bestsellers, including La Vie est Belle by Lancôme and One Million by Paco Rabanne, and many others...

With Maison 21G, she completely breaks conventions and cut all perfumery intermediaries. She puts you in direct contact with Haute Couture perfumery oils to allow you to create your own perfumes and Home Scents.

She loves and respects nature and she empowers you to blend your very own scents, using only clean, vegan and sustainably sourced ingredients, healthy for your skin and the planet.

We are rewriting the rules of perfumery - by putting you in charge.

Direct access to creation
Giving you access to natural, potent, and high-quality perfume essence... and complete freedom to express your unique scent style.
Putting you in control
Our AI-Powered app will guide you in your creation, harmonising your personality to your favourite scents.
Clean Eau de Parfum
All our perfumes contain 21% perfume concentrate - one of the highest in the industry. 100% cruelty-free, no preservatives, GMO, CRM, phthalates, or paraffin.
Haute couture natural essences
All scents designed around iconic natural ingredients, and can be blended in any combination to stand out from the crowd.


Partnering with the most acclaimed French and international ‘Noses’ from IFF, Maison 21G Paris takes flawless natural ingredients compositions, weaving them into rare scents accessible to all.

Born in extraordinary lands and imbued with passion, our outstanding 35 perfume essences are the result of the craftsmanship of highly creative French master perfumers Dominique Ropion, Anne Flipo, Nicolas Beaulieu, Juliette Kareuglouzou, Florent Di Marino, Avinash Mali, and Pascal Gaurin. Finesse, precision, elegance, and singularity have given life to Haute Couture compositions for you to blend. Guided by our Maison scent expertise and smart AI, you are empowered and invited to pair these divine essences to bring each of your olfactive desires to life.


Subscribe our youtube channel, follow us on Instagram or read our Blog. We love to share our knowledge and scent your world.

a career with maison 21g

Join Our Team

Are you an innovative talent with a pioneering spirit? Do you dream of a unique professional career where you can make an impact with what you do? If you are a creative, agile, passionate, hard worker with an entrepreneurial mindset, we want you! Come and join our scent revolution - we promise intensity, fun, and a whole new world to discover.

Explore Open Roles